Erlich Lab

Jeffrey C. Erlich, Ph.D.

Assistant Professor
NYU-ECNU Institute of Brain and Cognitive Science at NYU Shanghai

How is chaotic neural activity, driven by internal dynamics and external sensory input, resolved into coherent behavior? 

Animals have many competing goals and drives as well as a barrage of sensory input to process. If our attention and actions are as frenetic as the world around us (as may be the case in attention deficit disorder) we will have difficulty accomplishing our goals. How does the brain deal with all of this competing input? How do brain structures deal with ambiguous or conflicting sensory information? And how do different brain structures communicate, influence and compete with each other so that the result of this competition is coherent thought and action? These questions cover a range of topics: attention, decision-making, cognitive control, planning, working memory, and others.